The mission of Clubs 4 Fun Pty Ltd is to provide online entertainment for the primary purpose of:

• Engaging inactive members
• Acquiring new members
• Increasing loyalty with existing members
• Revenue generation

The key objective of C4F is to drive traffic into clubs by developing a suite of Club-owned products for an ever increasingly mobile-facing market.

These products will have the added benefit of:

• Lowering business risk by a cooperative approach to mobile innovation tresultng in new revenue streams.
• Improves Clubs digital marketing knowledge, skill and capability.
• Clubs will own 50% of C4F so a genuine partnership.